Is LinkedIn Getting Gamified? Exploring Puzzle-Based Feed Features

Is LinkedIn Getting Gamified? Exploring Puzzle-Based Feed Features

LinkedIn, the big shot in professional networks, has seen major changes recently. It has moved from static resumes and job listings to a more interactive and dynamic space. This shift is mainly associated with an ever-growing interest in gamification on social media. But what is meant by gamification, and how does LinkedIn apply it to its user retention policies?

Is LinkedIn Getting Gamified? Exploring Puzzle-Based Feed Features

Understanding the Power of Play: Gamification in Social Media

Gamification enables one to introduce game-like aspects into non-game situations. Think of pointsbadges, and leaderboards; these are all mechanisms that tap into our inherent desire for competition, achievement, and recognition. Social media platforms have been able to embrace gamification strategies, which help them increase engagement as well as users’ retention.

Some popular examples include:

  • Streaks on Snapchat: Users who send snaps daily have their streak on the platform active.
  • Points and Levels on Facebook Groups: Group discussions and task completion attract points that unlock higher levels indicating accomplishment.
  • Instagram Stories: Features like polls and quizzes are highly interactive, keeping users stuck to the stories and increasing app session times.

Social media platforms are aware that passive consumption is not enough to satisfy users. Monotonous scrolls become exciting because of the fun injected by gamification as well as competition, making scrolling much more engaging for Instagram users, leading to an active and loyal user base too.

LinkedIn’s Journey: From Static Profiles to Interactive Playground

LinkedIn began with professionals connecting and showcasing their qualifications. Over time, company pages were introduced, along with job recommendations and group discussions, among others. However, the overall experience remained largely unchanged.

However, recently, LinkedIn has embraced gamification trends. Some notable shifts include:

  • Engagement prompts: Users can comment on or like posts similar to those on other social media sites out there.
  • Skill endorsements: When you endorse a colleague’s skills, there’s this sense of community due to the general recognition that comes along with it.
  • Learning Paths: Earning certificates and completing online courses gamifies learning, creating an environment for users to improve their skills.

The Rise of Puzzles: A New Dimension of Engagement

The most fascinating thing about LinkedIn now is the inclusion of puzzle-like feed features. These puzzles are interactive and test knowledge of different professional topics. Let’s have a closer look at how they work:

  • Format: Puzzles can be in the form of quizzes, polls with tricky answers, or identifying the right professionals from a brief description.
  • Engagement: In such puzzles, users are likely to think logically, apply their knowledge, and compete against others for the best score possible.
  • Comparison with Traditional Feed: Traditional LinkedIn content often consists of text-heavy articles and job postings. However, puzzles provide a change from this monotonous routine by being interactive as well as sparking conversations in the comments section.

With puzzles as one aspect of gamification, LinkedIn has sought to create a more engaging and dynamic experience for its users. By doing so, not only does it increase user activity, but it also promotes community and the sharing of expertise amongst professionals.

The Power of Play: Boosting Engagement on LinkedIn

Gamification in non-gaming contexts has several advantages when it comes to enhancing user engagement on LinkedIn.

  • Increased Motivation: Progress bars, badges, and leaderboards trigger the natural human desire to achieve and be recognized. This makes completing tasks on LinkedIn more satisfying, as it encourages users to spend more time actively building their profiles, engaging with content, and connecting with others.
  • Enhanced Learning: Gamified learning experiences can make acquiring new skills more enjoyable and less boring. For example, imagine interactive quizzes that teach you industry trends or earning badges for completing applicable LinkedIn Learning courses.
  • Improved Networking: It is through gamification that a more vibrant networking atmosphere can develop. Think of “icebreaker challenges” that link up users with similar interests or “collaboration quests” requiring teamwork on projects.

The Flip Side: Potential Drawbacks of Gamification on LinkedIn

However, there are some possible downsides to gamifying your LinkedIn:

  • Focus on Points over Content: A fixation on scores and badges might enable the platform’s users to prioritize quantity at the expense of quality in their interactions. Consequently, this may lower the value of professional content shared therein.
  • Superficial Competition: In essence, leaderboards may create unnecessary competition, contrary to the collaborative spirit among professionals who network through such platforms.
  • Loss of Professionalism: However, if it becomes overly intrusive, gamification within LinkedIn could undermine its professional culture.

Striking the Right Balance: Gamification for Professionals

To strike a balance between professionalism and gamification, this is what LinkedIn should do:

  • Meaningful Rewards: On top of other things, focus must be put on rewards that professionals will appreciate, like exclusive content or invitations to conferences organized by industries concerned with career growth.
  • Optional Participation: The elements should be optional to allow members to choose their level of involvement in them. Gamified elements should maintain a professional aesthetic and not feel childish or gimmicky.

User Feedback: Shaping the Future of Gamification

Understanding user reactions is crucial for LinkedIn’s gamification strategy:

  • User Response Analysis: By closely monitoring user feedback from puzzle-based features, LinkedIn would find out which ones resonate with users and which others they see as distractions.
  • Incorporating Feedback: Continuous user feedback should help the gamification strategy to consistently improve.
  • Impact on User Experience: This simply means that an ideal form of gamification should add more value than otherwise to LinkedIn’s overall user experience.

The Evolving Landscape: Gamification in Social Media

Gamification is something not unique to LinkedIn, but let us consider the wider perspective:

  • Industry-Wide Adoption: For instance, many social media sites have started incorporating game-like features to engage their users.
  • Potential Challenges: In addition, there could be platform fatigue when numerous platforms feature gamified elements.
  • Finding the Sweet Spot: When it comes to social media moving forward, a good balance between gaming and core functionalities will be critical.


There is still much for LinkedIn to learn about using gamification. While increased engagement and a more dynamic platform are possible, maintaining its professional atmosphere remains key. By considering user feedback properly and paying attention to developments in this industry at large, LinkedIn can leverage its gaming attributes to create an exclusive experience for all its clients.

Ready to Level Up? Would you like professional networking with some humor? Try out the puzzle-based features provided by LinkedIn and share your thoughts. The truth is that active participation is what counts most when it comes to shaping how LinkedIn can be made better through effective gamification.